The outbreak of war signaled the demise of German photojournalism. Only approved photojournalists were permitted under the totalitarian regime, and were assigned roles akin to soldiers within propaganda units. They provided the public with visual content related to the war. The Leica IIIc, in particular, embodies the visual language of a deceitful media strategy aimed at portraying superior strength, frontline action, and an unwavering will to win. Goebbels even described the precise and portable Leica as a “weapon” in the ideological battle.

Elsie Kühn-Leitz was like her father: She also helped her fellow human beings who were under the threat of persecution well into the war. Being caught by the Nazis at any time could have meant losing her freedom, that of her family – and with it, the future of the company. This was a calculated risk that swiftly escalated into a genuine threat. When the “half-Jewish” Hedwig Palm was caught crossing the border into Switzerland, the Gestapo’s relentless search for traitors soon leads them to Elsie and her father.

However, Ernst Leitz II was released after hours of interrogation and the company “only” came under strict surveillance. This is because Elsie took sole responsibility for the escape. She was then sent to the Frankfurt Gestapo prison and imprisoned under life-threatening circumstances. Fortunately, after three desperate months, her father managed to free Elsie. According to reports, this was due to a bribe that amounted to millions.